Jack Allen Portfolio - Bleacher Report + WBD Sports

BLEACHER REPORT + WBD SPORTS

Bleacher Report (B/R) is an app and website that aims to deliver its fans authentic moments at the intersection of sports and culture. It is a part of WBD Sports. WBD Sports represents Warner Bros. Discovery's extensive portfolio of sports brands that reaches roughly 130 million people per month.

B/R + WBD Sports Product Marketing Intern (June 2023 - May 2024)

B/R + TNT Sports Product Marketing Temp (May 2024 - Sept 2024)

B/R + TNT Sports Product Marketing Coordinator (Sept 2024 - Present)

Responsibilities

∙ Led B/R's app store optimization efforts alongside two colleagues

∙Execute All Elite Wrestling: Figure Fighters mobile game go-to-market plan through copywriting, email marketing, social media content creation with talent, and ideation around integration with NBA and NHL on TNT programming

∙ Wrote and submit creative requests for March Madness Live marketing emails that were sent to up to 391,800 recipients at a time

∙ Designed PowerPoints and one-pagers to be sent to and presented both internal and external partners, such as Apple, the NCAA, and TNets (TNT, tbs, TruTV) Marketing

∙ Created A/B Test email and in-app message campaign for B/R customer satisfaction surveys

∙ Researched, constructed, and presented a competitive analysis on 6 top competitors for B/R’s upcoming creator-driven livestreaming product

∙ Pitched once-a-day knowledge game feature launch to increase retention and monthly active users

∙ Built push notifications for All Elite Wrestling (AEW) on TNT and tbs apps

∙ Wrote preliminary copy for AEW: Figure Fighters mobile game email and push launch campaigns

∙ Deep linked B/R social media handles for NBA Draft and The Match