BLEACHER REPORT + TNT SPORTS
Bleacher Report (B/R) is an app and website that aims to deliver its fans authentic moments at the intersection of sports and culture. It is a part of TNT Sports. TNT Sports represents Warner Bros. Discovery's extensive portfolio of sports brands that reaches roughly 130 million people per month.
B/R + TNT Sports Growth & Engagement Coordinator (Sept 2024 - Present)
B/R + TNT Sports Product Marketing Temp (May 2024 - Sept 2024)
B/R + WBD Sports Product Marketing Intern (June 2023 - May 2024)
Responsibilities
∙ Led B/R app store optimization (ASO), owning vendor relationship with AppTweak and driving over 5.5M page views and ~1M acquisitions across App Store and Google Play in 2025
∙ Strategize and execute go-to-market campaigns for major app updates and content launches (e.g. B/R major update, B/R app alerts tab, AEW mobile game, March Madness Live)
∙ Support senior leadership with analytics by tracking acquisition KPIs, building a 3-year LTV forecast model by user cohort, and modeling paid install impact on MAUs
∙ Develop and share regular customer experience reports, growth & engagement functional scorecards, and growth & engagement snapshots, enabling informed cross-functional product decisions
TOP Skills UTILIZED
∙Marketing Strategy and go-to-market planning
∙App store optimization
∙ Email, in-app, and push marketing
∙ A/B testing
∙ Creative requests/briefs
∙ Copywriting
∙ Reporting
∙ Competitive Analyses
∙ Microsoft Suite (Powerpoint, Excel, Word)
WORK EXAMPLES
App Store Optimization
Talent Social Videos for AEW: Figure Fighters
Email Marketing
Copywriting - Created "Run the Ring" tagline for AEW: Figure Fighters
TESTIMONIAL
GALLERY
