BLEACHER REPORT + TNT SPORTS
Bleacher Report (B/R) is an app and website that aims to deliver its fans authentic moments at the intersection of sports and culture. It is a part of TNT Sports. TNT Sports represents Warner Bros. Discovery's extensive portfolio of sports brands that reaches roughly 130 million people per month.
Assistant Manager, B/R Growth & Engagement (March 2026 - Present)
Coordinator, B/R + TNT Sports Product Marketing (July 2024 - March 2026)
Intern, B/R + WBD Sports Product Marketing (June 2023 - May 2024)
WORK EXAMPLES
App Store Optimization
App Store Optimization work featured in New York Times Tech Tip article
B/R 2.0 Product Roadshow
Influencer Marketing - 2026 NFL Draft
B/R 2.0 Go-To-Market Plan
Talent Social Videos for AEW: Figure Fighters
Email Marketing
Copywriting - Created "Run the Ring" tagline for AEW: Figure Fighters
TESTIMONIAL
Responsibilities
∙ Lead B/R app store optimization (ASO), managing strategic partnerships with Apple, Google Play, and AppTweak while driving 6.3M page views and 1.1M acquisitions across the App Store and Google Play in 2025.
∙ Strategize and execute go-to-market campaigns for major app updates and content launches (e.g. B/R major update, B/R app alerts tab, AEW mobile game, March Madness Live)
∙ Spearheaded custom user journey initiative for Apple Ads, driving down our CPI by 41.3% and increasing CTR and conversion rate across multiple ad groups
∙ Directed 2026 NFL Draft influencer campaign, driving 320K impressions and thousands of positive engagements across TikTok, Instagram Reels, YouTube, and Facebook
∙ Support senior leadership with analytics by tracking acquisition KPIs, building a 3-year LTV forecast model by user cohort, and modeling paid install impact on MAUs
∙ Develop and share regular customer experience reports, growth & engagement functional scorecards, and growth & engagement snapshots, enabling informed cross-functional product decisions
TOP Skills UTILIZED
∙Marketing Strategy and go-to-market planning
∙App store optimization
∙ Email, in-app, and push marketing
∙ A/B testing
∙ Creative requests/briefs
∙ Copywriting
∙ Reporting
∙ Competitive Analyses
∙ Technical: Microsoft Suite (Powerpoint, Excel, Word), Photoshop, Amplitude
GALLERY
